How much room is actually left to build with doTERRA?
That’s a big question. But it comes up often.
Someone considers building a business with doTERRA. They love the products. They see the appeal of earning an income by sharing something they already use and believe in. Then the hesitation sets in.
“Isn’t the market saturated?”
They usually say this because they know a few people using doTERRA and it starts to feel like everyone already knows about it. But let’s look at the facts we have available.
doTERRA launched in 2008 in Salt Lake City and experienced strong, steady growth for more than a decade. Like many industries, the COVID years brought a leveling period, but the company remains one of the most recognized names in natural health globally and the largest essential oils company in the world.
The Canadian market opened in 2016 and followed a similar growth pattern. After nearly a decade in Canada, even as a category leader, doTERRA is estimated to be only at about 1% saturation nationally and roughly 2.4% across North America. That means the majority of households are still not using doTERRA.
In other words, there is still significant room for expansion.
The broader market is growing
The entire natural health category continues to expand.
Recent market projections show that Canada’s supplement and nutraceutical market is expected to grow by roughly $9 billion between 2026 and 2030. Growth is being driven by several long-term trends:
- an aging population
- a stronger focus on prevention rather than reaction
- increasing interest in natural approaches
- rising healthcare costs
- more people taking ownership of daily wellness
These are not short-term spikes. They are structural shifts in how people approach health.
Most Canadians already use some form of supplement or natural health product. Yet many still don’t know much about the quality of what they’re using from the drugstore and feel overwhelmed by options. They want guidance. That gap between usage and understanding is where relationship-based wellness businesses with higher quality products like doTERRA grow.
Why relationship-based businesses continue to expand
In wellness, people rarely choose products based only on advertising. They choose based on trust.
They listen to:
- a friend who has used something consistently
- someone who explains how to use it in real life
- someone who is seeing tangible results
This is why relationship-driven businesses grow through connection and credibility.
Even in established markets, new households are constantly entering the category. People move. Families change stages. Health priorities shift. New generations begin caring about prevention earlier. Each of these moments opens new conversations and new relationships.
Why timing matters right now
We are in a period where:
- interest in preventative health is rising
- midlife wellness is a major focus
- people want more flexible income options
- many are looking to build something alongside their current work
For people who genuinely want to help others, who are driven and ready to grow, the opportunity to build a strong doTERRA community and income stream right now is significant.
You can start small and grow steadily. It doesn’t require stepping away from what you’re already doing. It builds over time and compounds through consistency.
When a market is expanding and still far from full penetration, the opportunity to become a trusted solutions provider is just as strong as it was ten years ago, if not stronger. doTERRA is now a well-known company. You often don’t have to convince people of its reputation. That trust is already there.
The takeaway
The natural health market in Canada is growing. doTERRA’s presence here is established but far from reaching every household. With continued growth projected across the supplement and wellness space, the opportunity is not about convincing people to care about health. Most already do.
In the coming years, it will be about who they learn from, who they trust, and who walks alongside them as they build healthier habits using products that truly work, not just clever marketing.
For someone who already values wellness and is looking to create more flexibility in their future, you are not entering a saturated space. You are stepping into a growing one at the right time.
Contact me for more info or if you have questions!